THE COMPETITION THINKS
OF THE SPA SPECIALIST AND HAVEN SPAS.
(or Why The Competition is Angry with us.)
Spas came out of my personal frustration with the inadequacies of
engineering in the spa industry, especially in the spas that are
selling in high volumes. Because these Southern California
designed spas are so profitable for the factory and the dealers,
obviously I have created some serious enemies with my writings and the
reputation and quality of the Haven Spas. The best way to
defeat the competitors is to have a better product and
sell it for less and that is exactly what we have done. By taking
economic "food chain" and reducing it from $2000 per spa in
and sales commissions, we have created a way to give you a better spa
less. We don't employ expensive marketing methods and we deliver
from Colorado. We have a short food chain, so the money goes into
quality, better service and lower prices.
When I began my career in the spa industry, I started in a "fix em all"
service center in Denver Colorado. I also have much scientific
training and and engineering background, however I am not a P.E.
When I would see these "high end"(NOT!) spas in the field, I
could see there was something seriously wrong with the spa industry.
The pumps breaking down constantly and the filtering was
awful. These products were cheaply made and being sold for
outrageous prices. I commonly call these
products, "dog dishes", because if you go in the grocery store in the
section, you will see the same basic technology. Cheap plastic
into a bowel. In the case of spas they are then stuffed with foam
keep them from falling down under the load of water.
In modern spas the use of full foam is so antiquated and nothing but
an insult to American ingenuity. Since these spas are more costly
to use and own, but cheaper to build, they are being touted as "the
best". It you take the time to read and get an education from our
materials, you will learn all the "in's and outs" of spas and how
they are built. You will also know more than the spa sales people.
Not only are these old designs poorly made, but they are a terrible
design for cold weather climates. They have low
horsepower or wasteful of the pump horsepower and weak jets and
they are still being sold for upwards of $9,000 (I still can't
believe anyone with a brain would not look around before spending that
of money) These companies use selling techniques that work, like phony
awards and sales
pitches that are nothing but embellishments, inferences and
implications, (basically nonsense).
Since I am a "nuts and bolts" sort of person, I understand what is
being done to the public on these 25 year old designs that are
basically a rip off in today's market.
Do you see that BBB logo on our site? Since I believe in
integrity and ethics in all aspects of my life, the BBB is the only
organization I belong to, except for the new Hot Tub and Spa Consumer
Institute. Since I believe in truth in advertising, the only
"weapon" I have against these unethical spa companies is the truth and
education for consumers. I don't believe in fancy logos and
putting lies on anything that I have any part in. I actually
believe that a company does not have to use all the sales hype
and nonsense to make a living. Maybe that is silly, since that
means I will never be monetarily rich, but I sleep well in knowing that
we do business in a just and honest way.
The only way I know of to combat the hype and nonsense used in
spa advertising is to teach about spas and how spas are made. I
teach people to find value, by educating themselves. This is not
Because I am so outspoken against cheap, poorly designed products, and
dangerous products, I am much maligned by the spa industry. They
make their living by selling at huge profits, because the spa shoppers
have no clue what they are buying. I have been targeted by
some really strange people in the spa industry, who are trying to ruin
good name and the name of the Haven Spas. You need to understand
that I, as a spa industry "insider" have broken the taboo of educating
consumers and that has cost spa companies money.
They have put together a fictitious web site (which is now down for the
forth time) and in it is not one single example of a dissatisfied
Haven owner (There are none.). They even have fictitious,
supposedly Haven owners posting
complaints. I have all the records of all the Haven spa owners
none of them have posted anything on that site. One of my
a mechanical engineer from NH posted a positive comment about Haven
and his post was immediately removed. If you believe any of the
from that site, I feel that you do not know what is going on.
They have posted posts that are totally made up by some of these spa
professionals. The anti Haven site is full of lies and nonsense.
It is all done by spa professionals and scam artists and spa
owners who's egos are attached to these poor values. They have
many posts that were supposedly made by me, that I never
authored. I don't
know who was impersonating me, but they went to great lengths to make
that I am a "bad guy". Since they can't make a better spa, the
weapon they have is lies and assaults on my character, the same stuff
is in their advertising and the same lies the sales people use.
use the consumer's fear of purchasing any high ticket item as a weapon
us, while we are one of the few ethical spa companies who don't view
customers as dollar bills.
I am writing this at the request of some of my customers to help you to
understand that a lot of money is involved by these people selling
cheaply made products to the public. It is to their advantage to get
rid of both me and the Haven Spas. (We have still been averaging
more sales than most any spa supplier in the country Aug. 3 2003).
My book "How Spas Are Made" is considered to be "evil" to them because
it hits them directly in their wallets, by educating the public on
spas. Our whole web site is dedicated to educating people on
spas. I get many email letters from all over the world, thanking
me for my work and my common sense approach to spas.
The "How Spas Are Made" book was mostly written long before I was
ever selling spas and long before the Haven Spas ever existed. I
used to hand out 8.5 x 11 copies of the articles to spa shoppers back
I worked in service. I did it to customers who's spas were
falling apart and costing them a fortune to repair. I wanted
them to realize and learn what a good spa is supposed to look like.
I am an insider in the spa industry, exposing the utter nonsense
and deception being used to sell spas at outrageous prices and
profits to ordinary people, just like you and me. I see this
deception as a bad thing, both
for consumers and the spa industry. We have been working as hard
as possible to offset their lies used in advertising and sales
presentations by educating on all topics relating to spas. We
don't expect to even get 10% of the sales with this approach, because
many people do not have the opportunity to find our site before
I don't know who these people are that have created this web site and
other lies, and I have contacted a lawyer to find out what can be done.
The problem with the Internet is that it is very difficult to
shut down these sites. First of all we have to subpoena the owners of
the server to give us the names of the site owner. Then we have
to start an out of state law suit, that can cost over $50,000 and we
are not assured of any results. The Internet has created a whole
new level of the freedom of speech rulings
and libel and slander. That is because the Internet is so
and it is very difficult to find an shut them down. However,
libel is still against the law.
This anti Haven site has been on five different servers and each time I
have contacted the server owners they have shut it down. Once the
server owner realizes that it is a lie made up by pool and spa
professionals, they shut it down. One of the latest sites, that
was on the tripod network, is now shut down as well. After
sending the owners one more letter and several letters from our
wonderful customers the tripod site is now turned off. The sleazy
spa professionals have been e-mailing this to people across the
country. This is illegal, but why should I even think
they have any ethics, just look at the products they sell.
This internet attack site has been a viscous attempt to stop me from
exposing their hot tub scams that are legally done to the spa shoppers.
It is greed and there is no other word for it. They make so
much money on these cheap spas that it is a sin. However, the
public doesn't know anything about spas and spa construction, until I
started my work
and started writing my book.
Before I started my writings and continued writings, many people never
considered that full foam, tiny circ pumps and cheap shells, types of
jet pups, were even an issue. They never bothered to look any
farther, because the "salesman" told them it was the "best spa".
Now shoppers all across the US are gaining knowledge against
these advertising companies. If you don't know what you are
buying, why are you buying? That is a question that has puzzled
me for a long time.
There are many very good spa companies in this world, but the ones with
all the money are not "nice". They use any tactic they can to
keep selling and keep the public from being educated. The actions
these spa professionals are a perfect example.
The sword of the internet works both ways. So, I was advised to
start writing more and more on the nature of the spa industry. I
have several articles based upon the ANSI standard, UL, and the
standards of spa and hot tub design in the manuals for building hot
tubs and spas. These bad companies seem to think that they can do
any thing they want, say anything and build spas in any way they want,
taking any shortcut they can get away with.
The National Spa And Pool Institute is a joke. They have all
these great ideas and have a lot of knowledge available, but they issue
awards based upon who gives the institute the most money. They actually
award to Hot Spring spas for a plastic cabinet that one of the Hot
Spring suppliers invented and made. They never police the
members to see if they are following the pool and spa building manuals
for safety. They have been sued and forced into bankruptcy, more
than once, because of what their members have done, while at the same
time have no control over whether or not the pools and spas are made
correctly. I dropped my membership with
the NSPI as soon as that ridiculous "greased palm" award was given to
of the most rip off spa companies on earth.
Just so you know the spa industry is totally unregulated, except
that the equipment must be ETL or UL tested to get a building permit.
That leaves the door wide open for any body to give spa building
a try. In some ways that is good, but for the most part it is
not, considering all the junky spas out there.
So, if you are led to the site run by these unethical people or get
email from these guys with some "information" that is dedicated to
ruining our wonderful reputation, then I hope you will take the time to
find out the truth from our real customers, who are willing to talk
with you on
the phone. I have never offered any money to our customers to
us. They are glad to do it because they really appreciate what we do
they love their Haven Spa.
Thanks for taking the time to read this! I hope that my works and
writings will help to change the spa industry and produce better
The Spa Specialist
Haven Customers have to say Click HERE